A Refinery29 Style Diary: A Day in Beauty PR

Today I will take you through a busy day in my life working at a Beauty Public Relations agency in New York City.

Spoiler Alert: it’s not a lifestyle of the rich and famous.

Name: Nicole – Occupation: Associate Account Executive (AAE) – Location: 45th ST. NY, NY Work Day: 10AM-6PM


5:05AM I wake up to the worst sound in the world; my alarm. It’s still dark af outside. A notification pops up on my phone: “Get your ass to gym”. I fall out of bed and manage to put on workout leggings.

5:20AM I walk into the gym and immediately want to walk out. I chug overly concentrated pre-workout and head for the treadmill. Then the elliptical. I go over to the free weights. I pick things up and put them down.

6:40AM I stand under boiling hot water in the shower for too long.

7:10AM *obnoxious rattling* I down a protein shake out of my blender bottle because “gains”. I use vanilla protein with almond milk. For an extra kick in the morning and for a little extra flavor, I add in a teaspoon of instant coffee. I fry up some egg whites and my favorite Morning Star meatless spicy sausage patties.

7:50AM I sit in a freezing car waiting for my wind shield to defrost.

8:06AM I board the (what I only imagine hell feels like), train. NjTransit, if you’re reading this, I hate you.

8:55AM I transfer trains at Secaucus.

9:22AM I take the subway to Bryant Park.

9:50AM I sit down at my desk.

10:00AM I scan for placements online. We use a tool called Cision which notifies you based on key words when a client has been featured on a publication site or magazine. I find three new placements for one client and two for another. I send an email with write ups on the placements including UVPM, links and images to clients. I input the new placements into our Rolling Report, a fluid excel document that holds all placements to-date. This report is sent to the client at the end of the month for review.

11:00AM I have a call with a client. I print out the agenda I created the day before and dial in.

11:30AM I recap the call in a word document and send back to the client with any additional feedback or information discussed on the call.

12:00PM Print publications have been folding left and right and editors are getting laid off. Every month we send magazine editors the newest launch from our brands. I comb through our list and delete all the editors out of work. I’m left with 24 editors. I print labels and start assembling gift bags. Each gift bag receives a product, press release, note and business card.

1:00PM Lunch arrives. Every Thursday we have an agency wide catered lunch. This week is Indian, my favorite. We sit at a long table in the middle of the office discussing any difficulties teams have been having with clients, products etc. We brainstorm a few solutions while everyone finishes their curry. Someone mentions a funny story about an old intern and it kicks off a chain of funny stories about the old agency owner.

2:00PM I begin scouting makeup artists for this month’s seeding. I collect information such as Instagram followers, email and agent representation in a word document template. The very specific format takes a long time and I end up taking a break.

2:50PM An old client needs their inventory sent back. I pack up the skincare products and any old collateral. We have our own shipping station so I play UPS woman for a while.

3:40PM I take a stab at some pitching, regional to be exact. Regional or mid-lead refers to magazines specific to a regional such as the AMNY(New York) or DMagazine(Dallas). I send a blast and respond to some reactive emails from the pitch.

4:00PM I run downstairs for coffee. We are lucky because we have 3 Starbucks locations within two blocks, a Pret A Manger IN THE BUILDING and a Gregory’s Coffee a block away. Options, people.

4:30PM Two more placements come through. I send the write-ups to the client and update the Rolling Report.

4:45PM I can’t find a hi-res image of a product in our shared drive folders. I decide to reorganize all product images by name, date and category because i’m crazy. And maybe a little bit of an over achiever.

5:30PM I am spearheading an Influencer program at the agency so I am slowly updating contacts in our influencer media list. Every day we receive requests from bloggers to be added to our media list. Once added, these bloggers receive pitches and are eligible to receive samples to try, review and write about. There are roughly 2,000+ contacts in this list. Slowly but surely we’ll get there.

5:40PM My team regroups for an EOD meeting. We discuss any outstanding work and what needs to be prioritized for tomorrow.

6:01PM I head for the subway to Penn Station, take a connecting train to Secaucus and board the Bergen County local train.

7:50PM We arrive in my town. I sit in a freezing car waiting for my wind shield to defrost and drive home.

8:00PM I’m home. I eat dinner and watch television with my mom until 10:30PM. I need to move out ASAP.

11:00PM I scroll through my Instagram feed in bed liking images or girls in bikinis and think about how much the gym will suck tomorrow morning.

11:30PM Lights out. Do it all again.